Makro Retailer Alliance (MRA)

“Promotions” is an important tool to increase sales, by persuading customers to buy as many as possible. The shop can have variety types of promotion as often as you want. The shop should provide promotion that match the needs of your customers. It is also very important to create the promotion materials to communicate to customers.

The promotional materials "outside the shop"
Must be big enough to catch customers’ eyes and able to read when standing outside or passing by the shop.
The promotional materials "inside the shop"
Visually appealing for eye catching and helps customers to make decision at the point of sale, such as signage at the product shelf and cashier counter.